Publishing

Respected US business publication Forbes has reported that core gamers are being nudged aside” by the industry. In a piece entitled Requiem For The Hardcore, Forbes’ Chris Morris writes that ‘publishers began to realise they didn’t need hardcore buzz’ in 2002, when The Sims surpassed Myst to become the biggest-selling …

You’ve reported a successful first year. What has been the biggest challenge during the re-brand? The first challenge was the speed in which we had to re-brand the business. We did about 112 stores in a two-and-a-half week period. But what has perhaps been the biggest challenge is taking over …

Microsoft has claimed that UK Xbox 360 sales increased by 214 per cent since after it dropped the price of the console last week – outselling PS3 by two-to-one. The firm has pointed at both the dip in SRP and a huge, megabucks marketing campaign, highlighting the mainstream-friendly aspects of …

IGA has signed a deal with Activision to become its exclusive in-game advertising partner for the publisher’s PS3 titles. The first game to feature the tech will be Guitar Hero: World Tour, with future titles from the publisher also planned to feature ‘contextually relevant’ adverts. Activision has one of the …

Will follow in the footsteps of EA UK's Bright Lights team with imminent new image

Film production legend Lord David Puttnam of Queensgate has been signed up to give the keynote speech at this year’s Handheld Learning Conference . Lord Puttnam, who spent 30 years as an independent film producers, will call for the education sector to work closer with entertainment markets He will be …

Not content with having Hollywood and global gaming legend Steven Spielberg on its cards , publisher EA has now signed a deal to work with acclaimed director Zack Snyder. Variety reports that Snyder has signed a three game deal with EA. The publisher is understood to be retaining full ownership …

Deal with 300 and Watchmen director echoes creative pact with Spielberg from 2005

Retailers beware: a massive batch of stolen PS3 software is AWOL in the UK. According to The Sun, thieves made away with seven pallets of PS3 titles, including 16,000 copies of Ubisoft’s Brothers In Arms: Hell’s Highway – worth 600,000 in total. The haul was originally found by police in …

EA studio responds to criticism; develops online staff roll for both Warhammer and previous projects