Publishing

Sega has told MCV that disappointing sales of last year’s Sega Rally have taught the company a lesson – and that they are now ‘really getting going’ on PS3 and 360. Despite a good critical response and winning a BAFTA last year, the title didn’t hang around the sales charts …

Supermarket giant Wal-Mart is offering US consumers some tasty new incentives to splash out on Blu-Ray players. According to Reuters, the price of Blu-Ray technology is reportedly putting off customers, particularly during the ‘credit crunch’. Wal-Mart has fought back, however, offering a $100 gift card with the purchase of any …

Ubisoft is the latest major games publisher to confirm that it will provide content for Apple’s iPod and iPhone. The news was revealed by executive producer of casual games at Ubisoft Pauline Jacquey in a full interview with MCV sister site CasualGaming.biz. To read the story, visit CasualGaming.biz here.

Activision has signed a distribution deal with System 3 to handle the UK publisher’s forthcoming Ferrari Challenge game throughout North America. Ferrari Challenge Trofeo Pirelli will hit shelves in late summer on PS3, PS2 Wii, DS. Without a doubt, this is the defining Ferrari experience for video games,” said Mark …

The major re-structuring at Eidos continues, with Scott Dodkins leaving the company, while there’s a new higher profile role for Patrick Melchior. Dodkins is believed to have ended a three-year stint as managing director of European publishing and global brand management this week. MCV can also reveal that current French …

Geomerics' Enlighten, Codemasters Studios, Amiqus, Hansoft and Autodesk support July event

Full statement translated by Develop, company calls legal action 'one-sided'

The second issue of the new publication hits shelves on Thursday June 12th and continues CVG Presents’ celebration of the most important events in gaming. CVG Presents: Metal Gear Solid will take an in-depth look at the last 21 years of Metal Gear on the same day as the latest …

Activision’s wholly owned Infinity Ward studio has confirmed that Call of Duty 4: Modern Warfare, has sold over 10 million copies worldwide. Infinity Ward studio head Vince Zampella told CNet that he didn’t know exactly how many units the game had sold on each platform it is available on, but …

Sony has introduced of dynamic in-game advertising on PS3. Marketers interested in placing advertisements in games for PS3 or publishers with available in-game space for advertisements will now be able to engage through advertisement distribution partners. IGA Worldwide has been selected as PS3’s first partner. The PS3 platform is primed …