Publishing

How to market a monster

Let’s review the facts. Ever since the launch of the universally acclaimed Halo 2, fans had been eagerly awaiting a sequel. That anticipation steadily built up and finally came to an end four years later when Halo 3 launched in September 2007 – the final chapter in one of the …

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Microsofts E3 announcements leaked?

The internet has been ablaze this weekend with details of several apparently leaked announcements from Microsoft. Kotaku has details of an Avatar system which appears to be a more in-depth version of Nintendo’s Mii feature. Just like Mii characters, they will apparently be used in-game and it is also suggested …

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Atari Inc. posts $23.6m FY loss

Atari Inc – the US arm of the Infogrames-owned company – has posted a $23.6 million loss for FY 2007/2008, down from the previous year’s $69.7 million loss. Net revenue stood at $80.1 million versus $122.3 million in the comparable year-earlier period. For its fiscal fourth quarter, which ended March …

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Guitar Hero off to Isle Of Wight

Fans of Guitar Hero III that attend this year’s Isle Of Wight festival will get the opportunity to play the game on the same stage that stars perform on. All attendees will have the chance to have a go on the game, with the finest ‘rock gods’ having their fret-slashing …

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