Publishing

A recent study from IGA has indicated in-game advertising benefits brand and consumer alike, with 82 per cent of consumers reacting positively to ads during game play. The research, which took results from over 1,300 gamers, found that there was an increase of 61 per cent favourable opinions of products …

Atari parent Infogrames has halved its annual net losses from €103.1 million in FY2006/2007 to €51.1 million for this fiscal year. The firm has also forecast a return to profitability within 18 months. Operating losses were also cut year-on-year, from €61.8million to €45.5million. Revenues hit €290.7 million a decrease from …

Class-action suit seeks $77,000 in unpaid overtime on behalf of all 300 staff

New SCE WWS boss also discusses the SCEA/SCEE rivalry and Sony's new collaborative approach

BioShock creator using LA's Creative Artists Agency to get better contract with his publisher

Let’s review the facts. Ever since the launch of the universally acclaimed Halo 2, fans had been eagerly awaiting a sequel. That anticipation steadily built up and finally came to an end four years later when Halo 3 launched in September 2007 – the final chapter in one of the …

New Sony strategy favours online-supported games says new SCE WWS boss

EXCLUSIVE: We talk to the man replacing Phil Harrison as Sony Worldwide Studios President

The internet has been ablaze this weekend with details of several apparently leaked announcements from Microsoft. Kotaku has details of an Avatar system which appears to be a more in-depth version of Nintendo’s Mii feature. Just like Mii characters, they will apparently be used in-game and it is also suggested …

Atari Inc – the US arm of the Infogrames-owned company – has posted a $23.6 million loss for FY 2007/2008, down from the previous year’s $69.7 million loss. Net revenue stood at $80.1 million versus $122.3 million in the comparable year-earlier period. For its fiscal fourth quarter, which ended March …