MCV/DEVELOP News, events, research and jobs from the games industry
The average games industry TV campaign has increased over the past five years from 2.58 weeks in 2008 to 2.97 in 2010 and now 3.39 weeks in 2012. The average length of a console ad campaign has grown marginally since 2008, from two to 2.33 weeks. The PS Vita was …
Read More »Take-Two: THQ won’t be around in six months
Strauss Zelnick, the CEO of Rockstar owner Take-Two, has claimed that rival publisher THQ won’t be around in six months”. "THQ’s strategy was licensed properties, first and foremost," Zelnick told an audience at the MIT Business in Gaming conference, as reported by Joystiq. License stuff from other people, whether it’s …
Read More »Stephen Fry and Charlie Brooker back EA in gay row
Publisher EA has received some very public backing over the weekend from two very high profile celebrities – Stephen Fry and Charlie Brooker. Their vocal backing comes as EA faces increased criticism from anti-gay protestors (mainly in the US and mainly from religious groups) over the ability of Mass Effect …
Read More »Infinity Ward versus Activision court date set
Infinity Ward co-founders and defunct Activision employees Jason West and Vince Zampella will be taking their former publisher to court next month. The trial date for the case, originally set for May 7th, will now take place on May 29th according to GameInformer. The date was moved back at the …
Read More »Sony to axe 10,000 jobs worldwide
Around 10,000 jobs will be axed across Sony’s worldwide operations over the next 12 months. The number represents six per cent of the company’s total workforce. Although unconfirmed as of yet, the report comes from The Associated Press and arrives only two days ahead of Kaz Hirai’s strategic update” on …
Read More »THQ to lay off 79 at Vigil Games
Warhammer 40k: Dark Millennium no longer an MMO
Read More »FRANCHISE FOCUS: Tom Clancy
You’d be forgiven for thinking the fight for the military shooter crown was between two opposing forces. Sure, Activision’s Call of Duty is a launch-sales leviathan and EA boasts impressive figures with its Medal of Honor and BattlefieldFPS properties. But to ignore Ubisoft would be a big mistake. The publisher …
Read More »INTERVIEW: Jon Harrison, Forbidden Planet
Forbidden Planet Ltd may be a super-specialist film, TV, comic and memorabilia chain, but it’s also becoming a haven for games publishers. Marketing manager Jon Harrison tells Dominic Sacco why. You’ve done plenty of promotions with games companies. What do you think it is that attracts publishers to Forbidden Planet? …
Read More »Ubisoft deploys £1m Ghost Recon campaign
Publisher Ubisoft is splashing a cool 1m to promote Ghost Recon: Future Soldier. The title – due out on May 25th for 360, PS3 and PC – will receive a string of high-profile ads including a TV spot during the Champions League final. Ads will also air on ITV1 and …
Read More »Japanese trio headline Rising Star’s summer line-up
Rising Star Games is putting its weight behind three flagship titlesthis summer. Akai Katana?will be Rising Star’s first pan-Atlantic release following the opening of its US arm earlier this year. It will arrive in May, alongside Rune Factory Oceans on PS3. Harvest Moon: A Tale of Two Towns, the franchise’s …
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