Publishing

Namco conjures up £500k The Witcher 2 campaign

The Witcher 2 will launch on 360 with the help of a 500,000 marketing push. Ads will run in games magazines including double-page spreads and four-page inserts up to mid-May, as well as a flipper cover and first review in OXM. An online campaign will include homepage takeovers and banners …

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Rampage film adaptation hires writer

New Line Cinema appears quite serious about bringing an adaptation of 80’s arcade smash ‘em up Rampage to the big screen. The studio has hired writer Ryan Engle to pen the film, according to The Hollywood Reporter. John Rickard had already been picked up to produce the King Kong style …

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