MCV/DEVELOP News, events, research and jobs from the games industry
Warrior's Lair production underway elsewhere
Read More »Top Ten games TV campaigns: 2011 vs 2012
Games and consoles TV advertising has experienced a 25 per cent year-on-year decline in activity from the start of 2012 to March 11th. This week we look at how the biggest campaigns of 2012 so far compare to 2011’s. The combined number of TVRs in the Top Ten is currently …
Read More »Brand Map: 65% of SingStar players are female
A 65 per cent majority of the total gaming hours logged in SingStar are made up by females, compared to a share of 28 per cent for the average game. With a little bit of something for every musical taste, SingStar has remained a popular party series from its 2004 …
Read More »UK CHARTS: Three weeks at the top for FIFA Street
EA’s FIFA Street has claimed No.1 in the UKIE GfK Chart-Track All Formats Top 40 for the third week on the trot. It does so despite a week-on-week fall of sales of 44 per cent. As well as climbing No.2 with Mass Effect 3, EA also claims third place in …
Read More »The Witcher: The Musical hits London’s West End
Namco Bandai will bring hit RPG franchise The Witcher to theatres this year in the form of a new musical stage show. The Witcher: A Temerian Story hasbeen described by the publisher as ‘the West End’s most constroversial musical ever’, and will show at the Duchess Theatre in London’s West …
Read More »Zynga exec Roseman quits ‘to see family more’
Jim Veevaert to fill manager role at Seattle studio
Read More »GAME and Gamestation websites return as administration exit approaches
Both the GAME.co.uk and Gamestation.co.uk websites have been restored. Some functionality – such as Reward points earning and spending – is not yet active, but will be reinstated soon. Furthermore, other offers such as GAME and Gamestation gift cards will likely soon also be reactivated, despite recent reports to the …
Read More »Sega prepares for sweeping layoff operation
Games cancelled amid £54m digital restructure; UK franchises expected to stay strong
Read More »Sega to downsize, axe certain games
Sega is expecting a loss of 54m (7.1bn) as it restructures its US and European operations. Parent company Sega Sammy Holdings has today said it will carry out a ‘structural reform’ of Sega’s consumer business. It said it will ‘streamline’ its US and European video game operations and create a …
Read More »Assassin’s Creed III pre-orders through the roof
Ubisoft has announced that, currently, Assassin’s Creed III is set to become the highest pre-ordered game in the history of the company. Assassin’s Creed III has already made some history in regards to North America, with pre-order reservations reaching higher than any of the previous Assassin’s Creed games; and this …
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