Publishing

Tesco is running a cracking new ad to promote Call of Duty: Modern Warfare 3. The ad features a man returning home from the supermarket as his wife/girlfriend is cooking. The young lady asks if he got the eggs. Spoiler: He didn’t get the eggs. The ad is running in …

The latest rumours concerning Microsoft’s next Xbox console suggest that the company may launch an entry-level machine that is not compatible with disc-based games. As it has done with Xbox 360, DigitalFoundry reports that Microsoft will look to launch its new machine in two iterations. However, the distinction between the …

Activision Blizzard parent Vivendi has squashed industry chatter that it is opening a new games business. Recent rumours swirled that the entertainment firm, which last week bought record label EMI, wants to establish a digital games company separate from the Call of Duty and Warcraft publisher it has a 60 …

Xbox UK’s new retail sales and marketing boss says the 360 has a lot more mileage left in it. In fact Jonathan Grimes tells MCV in an interview this week he won’t be happy until every household has an Xbox. There’s definitely a lot more to achieve,” he offered as …

MCV quizzes UKIE board member and Sega UK MD John Clark on the importance of including digital sales into the weekly charts… You spoke at the London Games Conference this month about the evolution of packaged and digital content. Before LGC we surveyed 1,000 industry experts and three quarters said …

Xbox 360 platform holder Microsoft has responded to the latest claims from UK newspaper The Sun, insisting for a second time that Xbox Live has most certainly not been hacked. The assurance comes despite ongoing claims from The Sun that users have not succumb merely to a phishing scam. Indeed, …

Kinect may be a more familiar fixture in the headlines, but a new report suggests that PlayStation Move may be steadily closing the sales gap. In fact, IndustryGamers reckons that Move is no only around a million units behind Kinect, which has sold 10m worldwide according to Microsoft’s most recent …

Free-to-play publisher 'could be worth more than Electronic Arts'

Bigpoint delight as â?¬1000 in-game item is sold in the thousands

Range of improvements to Windows edition of the tech