Publishing

Reward schemes ‘very important’ to the future of Xbox Live

With the Xbox Live rewards scheme now up and running in Australia and New Zealand, MCV talks to Andrew Jenkins, Group Xbox Live Program Manager. Other service-based industries (which the games industry is rapidly becoming) have had reward programs for some time. Why do you think it has taken so …

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Changes at the top for Microsoft UK

Microsoft has made two significant changes to its Xbox UK senior management team. Neil Thompson – former regional Xbox director for Northern Europe – has been promoted to lead Microsoft’s new Consumer Channels Group (CCG). The group unites all of Microsoft’s physical consumer products, which includes Windows PCs, Windows Phones …

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Modern Warfare 3: Armed and dangerous

EA has waged a war of words with Activision – but is it really winning? Call of Duty showed no signs of weakness at its first franchise expo last week. Thousands of fans travelled to LA for Call of Duty XP, getting hands-on time with Modern Warfare 3 and taking …

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Sony UK splashes £3m on Resistance 3

Sony is pulling out all the stops to make Resistance 3 a September blockbuster, with a whopping 3m marketing spend. The PS3 exclusive hits shelves on September 9th, backed by a special outdoor event, as well as ads on TV, in cinemas, online and in print. TV ads have been …

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Florin becomes Innogames chairman

Gerhard Florin, one of several high profile directors to have resigned from EA since March, has emerged as chairman of browser games firm Innogames. Florin previously worked as executive vice president at Electronic Arts and was responsible for sales, marketing and distribution across Western Europe. Recent directors and bosses to …

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Forza on Kinect wins over car manufacturers

The team behind Microsoft’s Forza Motorsport 4 says it leading car firms are lining up for inclusion in the game, thanks to its Kinect features. Announced at E3 last year, the Autovista mode uses the Xbox 360’s motion-sensing camera to let players explore the exterior and interior of every car …

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