Publishing

Plants vs Zombies and Peggle join 69p sales rush

Event open to students and amateur game developers

Ratings body PEGI has introduced a new system for mobile games – and it wants the likes of Apple and Android to start using them. Last week PEGI unveiled PEGI Express with Microsoft. The classifications and ratings seen on all PC and console games will now be included in all …

With the Xbox Live rewards scheme now up and running in Australia and New Zealand, MCV talks to Andrew Jenkins, Group Xbox Live Program Manager. Other service-based industries (which the games industry is rapidly becoming) have had reward programs for some time. Why do you think it has taken so …

Advanced build technology can help maximise project efficiency, studio says

Move comes after several high profile execs have resigned from the publishing giant since March

Microsoft has made two significant changes to its Xbox UK senior management team. Neil Thompson – former regional Xbox director for Northern Europe – has been promoted to lead Microsoft’s new Consumer Channels Group (CCG). The group unites all of Microsoft’s physical consumer products, which includes Windows PCs, Windows Phones …

EA has waged a war of words with Activision – but is it really winning? Call of Duty showed no signs of weakness at its first franchise expo last week. Thousands of fans travelled to LA for Call of Duty XP, getting hands-on time with Modern Warfare 3 and taking …

Sony is pulling out all the stops to make Resistance 3 a September blockbuster, with a whopping 3m marketing spend. The PS3 exclusive hits shelves on September 9th, backed by a special outdoor event, as well as ads on TV, in cinemas, online and in print. TV ads have been …

Around twenty jobs gone, source claims