Publishing

FEATURE: The return of Assassin’s Creed

Can you believe it is just four years since the first Assassin’s Creed arrived at retail? There have been some serious changes in the market during that time, from the arrival of high-end smartphones putting pressure on consoles through to changes in the gaming demographic, but through it all Ubisoft’s …

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Kinect sales reach 10m

Microsoft has celebrated Kinect’s first birthday this week by announcing lifetime sales of 10m units for the device. There’s a flip-side to the news, however. Kinect sold a record-breaking 8m units in its first 60 days on sale. In the 10 months that have followed it has managed to shift …

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Ubisoft details digital vision

French publisher Ubisoft clearly sees 2012 as being a huge year for digital games sales, unveiling a huge number of new digital games at a US trade event yesterday. Several Xbox Live Arcade and PlayStation Network titles were announced which the firm hopes will build on the success of 2011 …

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Battlefield 3’s online activation causes headaches

It’s always the risk when a game ships with internet-required DRM. The launch of EA’s Battlefield 3 suffered a setback yesterday when the game’s use of DRM prevented many early adopters playing the title. Before gamers are able to access the title, it must first authenticate itself via EA’s Origin …

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EA has shipped 10m Battlefield 3 units in one week

Over 10m units of DICE-developed military shooter Battlefield 3 have now been shipped worldwide, EA has announced. To get a sense of scale, worldwide mega-hit FIFA 12 has shipped just 8m units since its release at the end of September. The game’s predecessor Battlefield: Bad Company 2 has shipped 11m …

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Namco Bandai signs three PR agencies for 2012

Premier PR, Exposure and Kazoo will handle PR for Namco’s early 2012 releases. Premier will handle the consumer PR campaign for Soul Calibur V on Xbox 360 and PS3. Kazoo will support Namco’s lifestyle and national campaign for Inversion, which launches on PS3, 360 and PC on February 10th. Exposure …

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EA to sell rivals’ games through digital distribution

Electronic Arts will soon start selling games made by its competitors. The company’s new Origin platform for digital distribution will offer games from Warner, THQ and Capcom with the first first games out next month. Batman: Arkham City and Saints Row: The Third are two of the triple-A games destined …

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