MCV/DEVELOP News, events, research and jobs from the games industry
Eurogamer has announced that Bethesda’s much hyped RPG The Elder Scrolls 5: Skyrim will be playable at the Eurogamer Expo that kicks off on September 22nd. It’s the first chance that the general public will have to get their hands on the game, which will be released in the UK …
Read More »INTERVIEW: Grainger Games
Grainger Games is subverting expectations and transforming itself into a serious games brand by hiring retail veterans. MCV speaks to the new-look senior management team to find out what comes next. You have secured some retail veterans from not just Gamestation and HMV, but also Holland & Barrett and Asda. …
Read More »EA says thanks but no thanks to Activison’s call for calm
Just last week Activision’s Eric Hirshberg called out EA for trash talking the Call of Duty series. Can you imagine the head of Dreamworks animation coming out with a new movie and going to the press and saying that he wants Toy Story to ‘rot from the core’?”, the exec …
Read More »GAME declassifies exclusive Modern Warfare 3 Intel Pack
Any consumers who pre-order the hotly anticipated Call of Duty: Modern Warfare 3 from GAME will receive an exclusive Classified Intel Pack. GAME will be handing over these special packs along with 360, PS3 and PC copies of the game when it is released on November 8th. Modern Warfare 3 …
Read More »Vita RAM confirmed at 512MB
Handheld's specs comparable to PS3's
Read More »Skylanders takes Activison to ‘unexpected’ territory
Forget video games, Activision is well on its way to establishing a foothold in the toy sector. The firm is talking to retailers and media it has never spoken to before in a bid to ensure Skylanders: Spyro’s Adventure is a hit. The game is almost a reboot for the …
Read More »MCV GameTime: Industry TV advertising monitor (wk ending August 19th)
We look at the latest TV advertising activity for games targeting men and how it affects web search traffic. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we take a look at the year-on-year weekly marketing dynamics from March 20th to …
Read More »Ubisoft again incurs wrath of PC gaming fraternity
PC DRM has again got Ubisoft into a sticky situation with PC gaming fans. The publisher had previously claimed that recent PC release From Dust would only require users to authenticate their copy of the game online the first time it was loaded. However, users have complained that the game …
Read More »Mojang becomes indie games publisher
The ascent of Minecraft studio Mojang knows no bounds – a multi-million dollar franchise, a fanbase to envy, an event and growing merchandise business… And now it’s a third-party publisher too, helping bring another indie studio’s game to market. Mojang has signed up Cobalt from Oxeye Game Studios. It’s the …
Read More »The Sims Social goes live
The game that many think could be EA’s killer social gaming IP is out of beta and has gone live. The publisher says that the free-to-play Facebook game already has just short of 5m monthly active users. The game itself, which was developed by EA-owned studio Playfish, combines the iconic …
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