Publishing

Ubisoft restructures marketing team

A reshuffle at Ubisoft has seen the marketing team transformed as it shifts focus to bigger, broader campaigns. Former group brand manager for core games James O’Reilly has transferred to Ubisoft Montreal, where he takes up the role of international brand manager. Meanwhile, Phil Brannelly has left his position as …

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Sony amends Move Starter Pack

A newer version of the PlayStation Move Starter Pack has been introduced at UK retail, MCV can confirm. Called the PlayStation Move Starter Pack 2, the new SKU is identical to its predecessor aside from the fact that it does not include a demo disc. "As the content is changing …

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FA Cup premiere for Battlefield 3

Battlefield 3 is getting an early push from EA with an FA Cup debut this weekend. Publisher Electronic Arts will premiere a trailer for the triple-A shooter during tomorrow’s Man U vs Man City FA Cup semi-final, on ITV1 – and the game isn’t even due until November. The ad …

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Best Buy introducing specialist games staff

Mammoth US retailer Best Buy is to introduce dedicated teams and sales desks to its video game departments in store, according to a leaked presentation document.Gamasutra reports that senior VP Chris Homeister has told employees that the company plans a "gaming transformation as part of a drive toward number one …

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