Publishing

Publishers wish to use your role as a trusted influence to interest your friends

Mammoth US retailer Best Buy is to introduce dedicated teams and sales desks to its video game departments in store, according to a leaked presentation document.Gamasutra reports that senior VP Chris Homeister has told employees that the company plans a "gaming transformation as part of a drive toward number one …

New machine said to compete with PS3 horsepower; Publishers already being shown hardware

SCE has today announced that as of March 29th 2011 total worldwide sales of its PS3 console have reached the 50m unit mark. It has also confirmed that total sales of the PlayStation Move controller have reached 8m units as of April 3rd. Move was launched in September 2010. As …

Read in full the IGDA's open letter to Amazon

Electronic Arts has promoted Shaun White to lead its MCV Award-winning UK PR team. White joined EA in 2005 and was most recently senior PR manager for EA Sports. His appointment as head of PR follows the departure of Simon Smith-Wright for the publisher’s Australian office. He told MCV: It’s …

Kinect Sports developer Rare believes voice control will be instrumental in the future of Kinect games. We’re going to make using your voice much more front and centre – we’ve just scratched the surface on that,” Rare’s studio manager Scott Henson told MCV. The ability to say ‘Xbox Pause’ and …

Format holder Microsoft is ramping up its support for Kinect with a raft of new games and innovations. The firm already has a host of first party titles in different genres such as Kinect Sports, Dance Central and Kinectimals, but has plans to announce a line-up of brand new titles …

Black Rock Studio let its staffâ??s creativity run riot for an entire week. Lead programmer Jeremy Moore explains why...

Publisher claims the axed brand is not gone for good