Publishing

Generation Media: Why cinema is ‘vital’ for games marketing

2 horizon zero dawn 350png Generation Media: Why cinema is 'vital' for games marketing

As the dust settles on another explosive E3 show, the latest titles appear to be capturing the hearts and minds of generations X, Y and Z more than ever.  The way in which gaming advertisers are now reaching these adapting audiences is substantially evolving, especially in video. However, as the …

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China now makes up 20% of Kalypso’s digital PC sales

1 kalypso logopng China now makes up 20% of Kalypso's digital PC sales

Kalypso Media has reported significant growth in its Asian and Russian operations, with China now forming 20 per cent of the publisher’s overall digital PC sales. That’s an increase of 19 per cent year-on-year. The publisher has also seen promising pre-sale figures for several of its upcoming titles in China …

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Gran Turismo Sport has a hopefully final release date

1 gt7delayejpg Gran Turismo Sport has a hopefully final release date

We now have what should hopefully be a final release date for PS4 racer Gran Turismo Sport. The game will skid into retail in Europe on October 18th, a day after it crosses the North American finish line on October 17th. That’s two weeks after Forza Motorsport 7, incidentally. The …

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Opinion: DLC-quels

uc4lost screenjpg Opinion: DLC-quels

Expansions for narrative games are becoming too big for their boots. Jem Alexander thinks these smaller triple-A experiences are a great way to remove financial pressure from developers and players alike

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Riot and Jagex join Ukie

1 ukiejagriojpg Riot and Jagex join Ukie

The companies behind League of Legends and Runescape have been named as the latest members of UK games trade body Ukie. The organisation says it has seen a 400 per cent boost in membership since 2011, with 365 companies now on its books. Riot Games, which makes MOBA giant League …

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