Publishing

UK distribution 2017 – MCV talks to five of the top distributors in UK gaming

1 distribution leadpng UK distribution 2017 - MCV talks to five of the top distributors in UK gaming

The games industry is a highly-complex marketplace. One that spans almost every imaginable distribution channel, be it physical, digital or some blend of the two. From customers purchasing digital content via a physical card code; to games published by one company, with physical media handled by another, distributed to an …

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China extends its lead as world’s largest video games market

1 chinagamespng China extends its lead as world's largest video games market

A new reports from IHS Markit has predicted that the Chinese video game success story is going to become even more important over the next few years. In 2016, the Chinese video game market was worth $25.6bn, and this is expected to grow to $29bn this year. This makes it …

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Facebook introduces Rewarded Video ads

1 facebookadsjpg Facebook introduces Rewarded Video ads

Games publishers now have the option of utilising Rewarded Video in their Facebook titles. You may not be familiar with the term but you’ve very possibly encountered the system in mobile games. Rewarded Videos offer players the chance to watch a video ad in return for some sort of in-game …

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Blizzard is reducing Overwatch duplicates, alter Hearthstone card packs

1 luciodjpg Blizzard is reducing Overwatch duplicates, alter Hearthstone card packs

The RNG lottery that is Overwatch Loot Boxes and Heartstone card packs is about to get a little kinder. Overwatch players have long lamented the frequency with which duplicates seem to crop up. Now game director Jeff Kaplan has said via an update video that the rate of duplicates is …

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