MCV/DEVELOP News, events, research and jobs from the games industry
Halo: Reach is being backed by an enormous campaign – with Microsoft pumping 60 per cent more money into it than Halo 3. MCV grills Microsoft UK’s director of entertainment and devices Stephen McGill about the wide-reaching marketing plans. So, is Halo: Reach going to be bigger than Halo 3? …
Read More »Halo: Reach kickstarts ‘industry regeneration’
Relax, Halo: Reach will spark the games industry back into life after months of slow sales. That’s according to Microsoft’s general manager for the Entertainment and Devices Division, UK and Ireland, Neil Thompson. He told MCV that the industry is going through a change, and the arrival of Halo: Reach …
Read More »3m sales needed for Medal of Honor sequel
Medal of Honor needs to sell at least three million copies before a sequel is commissioned. That’s according to the game’s executive producer Greg Goodrich, who told the New York Times that if the eagerly awaited FPS doesn’t meet EA’s sales expectations: I’m not going to be able to do …
Read More »NPD: 360 and Madden triumph in August
US mega franchise Madden is unsurprisingly the biggest seller in the US last month. According to NPD, Over 1.8m copies of the American football title has been sold across PS3 and Xbox 360, a growth of almost six per cent compared to 2009. "Madden NFL 2011 once again made August …
Read More »Key hires for Warner Bros Montreal studio
Martin Carrier and Reid Schneider will both lead the new outfit
Read More »Bungieâ??s jump
Community director and longstanding Bungie employee Brian Jarrard outlines the studio's ten year plan ahead
Read More »PopCap sees â??dot-com bustâ?? in the rise of social
â??Sense of panicâ?? from publishers trying to buy into a sector of ever-limiting space to grow, says experienced dev
Read More »Realtime Worlds on verge of buyout rescue
Announcement expected next week as sale is finalised; impact on jobs remains unclear
Read More »Multi-SKU strategy boosts FIFA brand
The flood of FIFA games released this year means FIFA 11 could attract the largest audience in the series’ history. In addition to strong sales of FIFA 10, the brand has benefited from the release of 2010 FIFA World Cup South Africa, Facebook game FIFA Superstars and the PC-only FIFA Online. …
Read More ȣ750,000 gets PlayStation Moving
Sony is spending 750,000 to ensure PlayStation Move is embraced by mainstream audiences when it launches next week. But the ad spend dodges specialist media and games retail to favour a supermarket tour, lifestyle press promotions and ads around major TV shows such as Big Brother, X-Factor and Premier League …
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