Publishing

3m sales needed for Medal of Honor sequel

Medal of Honor needs to sell at least three million copies before a sequel is commissioned. That’s according to the game’s executive producer Greg Goodrich, who told the New York Times that if the eagerly awaited FPS doesn’t meet EA’s sales expectations: I’m not going to be able to do …

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NPD: 360 and Madden triumph in August

US mega franchise Madden is unsurprisingly the biggest seller in the US last month. According to NPD, Over 1.8m copies of the American football title has been sold across PS3 and Xbox 360, a growth of almost six per cent compared to 2009. "Madden NFL 2011 once again made August …

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Bungieâ??s jump

Community director and longstanding Bungie employee Brian Jarrard outlines the studio's ten year plan ahead

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Multi-SKU strategy boosts FIFA brand

The flood of FIFA games released this year means FIFA 11 could attract the largest audience in the series’ history. In addition to strong sales of FIFA 10, the brand has benefited from the release of 2010 FIFA World Cup South Africa, Facebook game FIFA Superstars and the PC-only FIFA Online. …

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£750,000 gets PlayStation Moving

Sony is spending 750,000 to ensure PlayStation Move is embraced by mainstream audiences when it launches next week. But the ad spend dodges specialist media and games retail to favour a supermarket tour, lifestyle press promotions and ads around major TV shows such as Big Brother, X-Factor and Premier League …

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The Last Guardian confirmed for TGS

Sony has announced that Team Ico will be at hand at next week’s Tokyo Game Show to at last reveal some new details about its upcoming PS3 title The Last Guardian. The game was first aired way back at E3 2009, before which it had been previously referred to as …

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