Publishing

Hasbro affirms gaming aspirations

Hasbro has announced that it has more than a dozen games in development and scheduled to launch worldwide in the second half of this year through its deals with Electronic Arts and Activision. The latest wave of titles from EA will further expand its portfolio of Hasbro-inspired digital games that …

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Viral PS4 ads get tongues wagging

Two videos apparently originating from Japan and highlighting the new 3D functions of Sony’s PS3 have sent internet rumour-mongers into a frenzy – partially because both seem to feature the term ‘PS4′. The chances of the TV spots actually being early marketing material for a successor to PS3 are incredibly …

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Ben 10 Game Creator tops 100m game plays

More than 100 million gameplay sessions have been racked up through the Ben 10: Alien Force Game Creator across Europe. Turner Broadcasting also announced that over 300,000 games have been created since the online tool launched on Cartoon Network in the UK back in September 2009. It has also been …

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Xbox 360 Slim a possibility for E3

A few months ago it was one of the hottest rumours in the games industry, but the Xbox 360 Slim seems to have dropped off of the radar – until now. Lazard Capital Markets analyst Colin Sebastian reckons that an appearance for the new machine at E3 next week is …

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FIFA team fears PES reform

EA is wary of a Konami comeback as FIFA and PES go head-to-head again this October. Last year’s FIFA 10 was a watershed moment for the franchise as it received the critical plaudits ahead of its rival, Pro Evolution Soccer. Although FIFA has always been a commercial smash hit, Konami’s …

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EA stirs up World Cup tensions

Ahead of England’s World Cup opener against the USA this Saturday, official tournament partner EA is offering fans the chance to taunt our American opponents directly via a rather bizarre marketing scheme. England followers are invited to send their ‘rallying cries’ (EA’s codename for ‘messages of abuse’) via Twitter to …

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ChoicesUK gets new owners

Endless LLP has acquired Webb Group – the online specialists that runs ChoicesUK. Choices UK is a supplier of games, music, DVD and other entertainment products. Its clients include Co-op, Spar, Wilkinsons, Currys, Littlewoods and Next. It claims to be the leading supplier for convenience and catalogue retailers. The firm …

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