Penguin signs Whale Trail publishing deal

Ustwo, the makers of hit app Whale Trail, have signed a publishing deal with Penguin division Pearson.

Penguin plans to launch an e-book starring the game’s main character, Willow the Whale, in October, with traditional books to follow in 2013.

This is the first time a brand that started as an app has secured a publishing deal, the two companies toldTech Crunch.

Develop has the full story.