SCEE branches into Poland

The European arm of Sony’s entertainment division, SCEE, has announced the formation of Sony Computer Entertainment Poland, which will formally occur on April 1st next year.

Many of the leading pan-European retailers with a strong gaming focus are already well established in Poland”, SCEE’s sales and marketing manager for Central and Eastern Europe Hal Bame stated.

There are a number of very prominent and successful Polish retailers who are helping to invigorate the gaming market. Without a doubt, Poland is currently the powerhouse of growth in the games market in Central Europe, and SCEE’s formation of a wholly owned subsidiary in Warsaw will give even greater momentum to what is already a terrific success story.

Our continued focus on this vibrant and energetic region has resulted in strong and exciting growth, and this latest move will take it to the next level.”

Marcin Ziobrowski, the new general manager of the Polish arm, added: Our commitment to the Polish games market is clear. Not only have we today announced the launch of the Polish PlayStation Store online storefront for the PS3 PlayStation Network, but we will also be focusing on delivering even more game titles to our Polish consumers in Polish.”