Second Lifes relevance questioned

MCV Staff 2nd October 2007 Publishing

Next-Gen

reports that a new study from US firm Yankee Group suggests that the hype and media attention surrounding Linden Lab’s online multiplayer universe Second Life is vastly too big compared to the software’s real-life impact.

The report claims that users on average visit the site for just 12 minutes a month, and that user growth peaked almost a year ago in October 2006.

Despite near-continuous coverage in the popular and business press, metaverses like Second Life are experiencing slowing growth and limited impact because of the tethered nature of their virtual world experience,” Yankee Group stated.

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