Sony cuts PS3 sales target

MCV Staff 31st January 2008 Publishing

Reuters

reports that the platform holder now expects to have sold 1.5 million fewer PS3s than its initial sales target up to March. But its handheld console has outstripped forecasts – Sony has raised its sales target for PSP for the current business year by three million to 13 million.

The change in forecasts comes as Sony Corp revealed that its Q3 profits were up six per cent, and its games business reached profitability following a cut in both production costs and price of PS3. Overall operating profits were up to 189.36 billion Yen from 178.91bn Yen a year earlier. For the year to March, the company also cut its operating profit forecast to 410bn Yen from 450bn Yen.

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[Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

Pacific Standard Sound (PSS), the award-winning sound design and full service post production and sound company whose work spans some of entertainment's most iconic properties, today announced the launch of Pacific Standard Creative (PSC), a new division purpose-built to serve the evolving storytelling and production needs of video game development studios, advertising agencies, trailer houses, and independent productions who demand world-class sound without compromise. Pacific Standard Creative will be helmed by industry veteran Eric Marks, who brings more than a decade of audio and engineering leadership, as well as two years as the Vice President of the Motion Picture Sound Editors (MPSE).

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