Sony names new SCE Worldwide Studios boss

Phil Harrison’s successor as president of Sony’s worldwide studios operation has been named, with the company choosing SCEA studios boss Shuhei Yoshida to run the format-holder’s global games teams.

Yoshida joined Sony Computer Entertainment Interational in 1993, and was one of the initial members in establishing the PlayStation business. Later, He was appointed producer of the Product Development Department in April 1996, and joined Sony Computer Entertainment America as VP of Product Development in April 2000. Since then he held various positions in product development, producing many of the SCEA-made franchises.

In February 2007, Yoshida was promoted to Senior Vice President, US Studios, SCE Worldwide Studios.

"SCE WWS has been developing global hit titles, sharing resources and know-how within SCE Group since its foundation, and we will reinforce our software business by further enhancing coordination among the studios under a new leader," said Kazuo Hirai, President and Group CEO, SCEI.

"Under the leadership of Yoshida, who has proven track record in managing creative talent, SCE WWS will accelerate the software development for the PlayStation 3 and PSP platforms and vigorously expand the gaming market."

Yoshida replaces Harrison, who left Sony earlier this year to join Infogrames/Atari.