Sony unveils new slogan

Alongside its recently redesigned PS3 logo, Sony has also ushered in a brand new slogan with which it is to push forward its consumer electronics brand – ‘make.believe’.

As we move to transform Sony and integrate the very best in electronics, entertainment and technology into the homes of our customers, the importance of an all-encompassing and unified brand image is more important than ever,” Sony CEO Sir Howard Stringer stated, according to Destructoid.

In addition to reigniting the innovative spirit of our employees and our products, make.believe will differentiate us from countless competitors and inspire consumers around the world to embrace all that is Sony.”