Substance Global expands social media and project teams

Creative marketing agency Substance Global has two new hires in its social media and project teams, as well as one promotion, the firm has announced.

After six years at GameSpot, Sarah Lynch (pictured left) joins as project manager to support the team’s work on its entertainment clients, including Netflix, and RealD and MCM Comic Con’s Charli Haynes (pictured centre) has been appointed as the company’s EMEA social media manager – a role that will see her take charge of the Twentieth Century Fox EMEA account for their international team.

Meanwhile, Elisha Brown (pictured right)has been promoted to senior social media executive after her hard work on Substance’s pan-European projects for the likes of Paramount and WBIE.

Substance Global’s account director Kayleigh Watson commented: We’re hugely excited to have Sarah and Charli on board, their expertise in games, events and VR further adds to the entertainment digital marketing services we offer at Substance Global.

"Elisha has gone from strength to strength and we’re delighted at her progress on the social team, a very well deserved promotion! Passionate people with fantastic knowledge is something that we’re continuing to invest in.”