Despite Avatar’s record-breaking performance at the box office, Ubisoft’s game of the film has failed to impress either critic or consumers – and now the French publisher is saying that it plans to rethink its licensing strategy.
“The goal is to reduce the investment in licenses, and put more emphasis on making our brands bigger and to release them more often, with very high quality,” Ubisoft CEO Yves Guillemot told investors.
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![trop [Industry news] Trophy Games Makes Its Largest Acquisition Ever - and Upgrades Its Outlook](https://mcvuk.com/wp-content/uploads/trop-310x165.png)
The Danish publicly traded computer game company Trophy Games is acquiring the French game developer Playrion from Paradox Interactive. This is the largest acquisition in Trophy Games' history and will form the foundation for a new series of simulation games. At the same time, the company is raising its revenue expectations for the year to €22.8-€24.1 million . With the acquisition of French Playrion, Trophy Games gains 30 new employees and a new foundation for future growth.
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