There’s a whole new market out there ready and waiting for those able to think outside of the box – and seemingly that’s exactly what 2K Play has done with its new Wii title It’s My Birthday.
Getting older is about to become a lot more fun,” 2K Play’s vice president of business development Steve Lux stated.
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![good game [Industry news] Dubai Films & Games Commission and Good Game Club podcast partnership to redefine games as a force for good](https://mcvuk.com/wp-content/uploads/good-game-310x165.jpeg)
The Dubai Films & Games Commission is stepping up its ambition to build a games industry defined by positive impact by announcing a strategic headline partnership with the Good Game Club podcast at GamesBeat Summit 2026 in Los Angeles. The partnership positions the Dubai Films & Games Commission at the centre of a growing global movement around the positive cultural, economic and societal impact of video games, joining Good Game Club’s existing founding partner Tencent.
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