Amazon’s games boss joins mobile publisher

Amazon’s video games boss has left the retailer for a role at mobile publisher and developer Tag Games.

Graham Chambers – whose other significant roles over a 20-year career has included MD at Gauntlet Entertainment, MD at Ubisoft and sales director at Nintendo – takes the role of head of global sales.

We have all seen how the business is changing, and how much more important mobile and free-to-play gaming is becoming,” said Chambers. I honestly see it as the way forward. Tag is working on great products.

If you look back, I joined Nintendo in 1993, and then there was Ubisoft, Gauntlet and latterly Amazon, so I have pretty broad experience of all aspects of gaming. Working with Paul [Farley, Tag CEO], together we can try and grow Tag into a larger organisation.”

Chambers joins the Scottish games development industry following a Government-commissioned report that suggested the area only employs 200 people and generated no money for the Scottish economy.

I think it is widely established that the report was inaccurate,” said Chambers. The Government came out pretty quickly afterwards to say it was inaccurate, so goodness why they published it. But the games industry in Scotland is quite healthy.”