Codemasters plots Benelux expansion

Codemasters has signed a deal with EBS Sales to increase its presence in Benelux.

The agreement, which was signed during IDEF in Cannes, will see EBS Sales market Codemasters’ games, such as the updated Bestsellers series for PC, PS3 Platinum and Xbox 360 Classic, to non-traditional gamers.

We are seeing a growing trend of a more diverse range of people playing and buying games in the region,” said general manager of Codemasters Benelux Jurrie Hobers.

We have not yet managed to reach all corners of this new market, but are hoping that our collaboration with EBS Sales will change that. I’m really impressed with the vision that EBS has developed and fine-tuned over the last few months.”

There are rather a lot of ‘evergreens’ in the Codemasters range, which lend themselves well to finding new customers through new channels.

I am looking forward to working with EBS Sales and expect that these new channels will enable us to increase our market share in the Benelux countries.”

EBS Sales MD Ed Hom added: We are delighted to have the opportunity to work with a leading games publisher like Codemasters. The firm’s products have a good reputation, both in the retail sector and with consumers. Codemasters has developed an extensive games portfolio over recent years and we are pleased to be able to help them reach a wider market.”