EA: Battlefield 3 stole market share from Modern Warfare 3

Peter Moore, the high-profile COO of publisher EA, has insisted that its recent release Battlefield 3 successfully captured a slice of Modern Warfare 3’s market share.

That’s despite Activision’s game becoming the fastest selling entertainment product of all time.

In EA’s favour, however, the game failed to best the week one sales of predecessor Black Ops in the UK. And Battlefield 3 is the fastest selling EA game ever released.

It’s early days and we’re only a month in – we feel very good about it,” Moore told IndustryGamers. Two entities have benefited fromCall of DutyandBattlefieldbeing on the market: gamers and the industry.

Together we’ve grown the genre enormously. 10m [copies of Battlefield 3] sold in and 5m sold through doesn’t come out of nowhere – if we haven’t gained share, that means in the first week we’ve added 5 million new FPS gamers.

"I think when the dust fully settles, maybe when we’re looking at this at the end of our fiscal year (March 31, 2012) we’ll do an analysis and I think we will have taken share. I don’t think there’s any doubt about that, unless everythingBF3sells is just incremental."

Remember – 95 per cent of statistics are meaningless.