GameStop recruits new digital boss

GameStop has hired Chris Petrovic as general manager of digital media.

In his new role, Petrovic is tasked with driving digital sales and overseeing the growth and acquisition of digital platforms.

As the digital world of gaming and entertainment evolves, GameStop is well positioned to do what it does best – help create markets,” explained GameStop CEO Daniel Dematteo.

This includes identifying and effectively participating in emerging trends in casual, browser and mobile gaming

While we are currently one of the leaders in the online PC game retail space through our recently relaunched GameStop Casual Digital Store, we are also committed to supporting our unique and vast footprint of brick and mortar stores and knowledgeable associates with a smart digital business platform.”

Petrovic has previously worked as vice president of digital media at Playboy Enterprises and as vice president of business development for AG Interactive.