Guitar Hero targeting musical instrument retail

Activision has revealed a plan to target a whole new segment of the market with its release of the fourth instalment to its music franchise, Guitar Hero: World Tour on November 14th.

The publisher intends to get its game installed in a number of musical instrument outlets in an attempt to target musicians, and therefore broaden the already huge market appeal of its globally popular brand.

To read the story in full, head over to CasualGaming.biz.

About MCV Staff

Check Also

trop [Industry news] Trophy Games Makes Its Largest Acquisition Ever - and Upgrades Its Outlook

[Industry news] Trophy Games Makes Its Largest Acquisition Ever – and Upgrades Its Outlook

The Danish publicly traded computer game company Trophy Games is acquiring the French game developer Playrion from Paradox Interactive. This is the largest acquisition in Trophy Games' history and will form the foundation for a new series of simulation games. At the same time, the company is raising its revenue expectations for the year to €22.8-€24.1 million . With the acquisition of French Playrion, Trophy Games gains 30 new employees and a new foundation for future growth.