Milestone launches gaming peripherals brand ‘trriger’

MCV Staff 6th September 2013 Retail

Milestone Interactive has expanded its gaming operations into the peripherals business with its own brand – trriger.

The brand will offer high-value” peripherals for PS3, Xbox 360, PS2 and PC. These include PS2 and PS3 controllers, HDMI cables, PS2 memory cards and a gaming mouse.

The products are currently available for sale at Game4u. The PS3 controller is priced at Rs 1,999, the HDMI cable is listed at Rs 699, the gaming mouse at Rs 1,499, and the PS2 memory card at Rs 699.

Trriger is positioned as a high value offering, focusing on the needs of gamers across the nation. With a unique brand proposition and vibrant packaging that breaks the clutter, we are definite that the brand would have a high recall in the mind of the consumer,” said Milestone chairman and CEO Jayont R Sharma.

The peripherals business adds to Milestone Interactive Group’s wide presence in the games industry, which also includes game distribution, specialist retail and mobile game publishing.

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