New boss for Asda’s entertainment team

MCV Staff 11th January 2011 Retail

Sanjib Dosanjh is Asda’s new category director for music, video and games.

He takes the role from Fergal Gara. Gara has now moved into the new role of development director for home and leisure, with a brief to develop the grocer’s non-food business across Asda’s entire portfolio. This includes Asda Direct, Asda Extra, Asda Superstores, Asda Supercentres and Asda Living.

Dosanjh is an Asda veteran with broad Home and Leisure experience across multiple categories. Most recently, he has been in charge of Toys and Sports.

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