Retail

GAME has both the most envied and reviled position in the UK games industry. As the ward of the two goliath High Street games brands, it isn’t just at the coalface of games retail – it is the coalface. When a new console arrives and the industry takes off, GAME …

Ian Shepherd has warned that the switch to online content and digital distribution will come much slower than the pundits claim. But, nevertheless, the new CEO of GAME said the retail giant is preparing itself for the digital era by evolving into a ‘multi-channel’ brand. The market is down 17 …

Supermarkets choosing to ‘go low’ on FIFA this week won’t be able to match GAME’s specialist offer, Ian Shepherd reckons. The 2011 edition of EA’s yearly sales juggernaut arrives at midnight. Asda is offering the game for just 97p to those who trade-in certain titles, while Sainsbury’s will sell it for …

It’s one of the most important releases of the year in the European video games market, and GAME will once again throw open the doors of many of its stores to welcome the arrival of EA’s FIFA 11. Happening on the night of September 30th, each branch will open at …

As GAME continues to ride the increasingly turbulent waters of UK High Street retail, chief executive Ian Shepherd has explained how he intends to tackle two of the biggest challenges facing his chain – digital game sales and online retail. There is no doubt that there is going to be …

Following dips in both sales and revenue at leading UK games retailer GAME, the chain has pegged Nintendo’s hardware duo of Wii and DS as one of the main drivers of the dip. Specifically, GAME and Gamestation stores have seen a 40 per cent decline in hardware sales of the …

GAME has reported an expected year-on-year drop in sales and revenue in its half-year financials. For the 26 weeks ending July 31st, revenue was down 9.6 per cent to 624.6m compared to 690.8m the year previously, with like for like sales down 10 per cent. That’s in line with the …

Crackdown designer Billy Thomson says simple, playful ideas can attach players for years

Specialists may have driven the Halo: Reach launch excitement, but new research shows they are still losing ground to supermarkets. According to GfK Chart-Track, mass market grocers sold 29 per cent of all video games purchased during the first 34 weeks of the year. That’s an eight per cent rise …

Having kicked off its ‘participation’ in the pre-owned market via the inclusion of exclusive DLC for new buyers of Mafia II, publisher Take-Two has said that it will continue to explore ways in which it can generate revenue from second hand sales. Speaking at the G7 Think Equity conference, as …