Retail

Sega reveals Redknapp prize

Ahead of the release of Football Manager 2010 this Friday, publisher Sega and retailer GAME have lifted the lid on a competition backed by current Tottenham Hotspur manager Harry Redknapp. Anyone who buys the title from the retailer this Friday and uses their GAME Reward Card will be entered into …

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Asda admits to selling below cost

The truth is out: Supermarkets lose money on the triple-A titles on which they choose to slash prices. That’s according to Asda games category manager Duncan Cross, who this week lifted the lid on the supermarket’s Q4 price cuts – and tackled the concerns of the indies that have crammed …

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LGC 09: ‘Beware the death of the disc’

Traditional PR and marketing, competition with rivals, and boxed product – all of these things face extinction when digital downloads take hold. That’s according to a panel of online games experts grilled by industry veteran Phil Harrison at this evening’s London Games Conference. Playfish’s Kristian Segerstrale, Mark Gerhard from Jagex …

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GAME lists COD:MW2 events

The UK’s leading video game retailer GAME is to open around 300 of its stores at midnight on the morning of Tuesday November 10th to usher in the release of the year’s most hyped game – Activision Blizzard’s Call of Duty: Modern Warfare 2. Each store will open for around …

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Infinity Ward: Devs should do the marketing

Call of Duty creator Infinity Ward has called on developers to ‘cut out the middleman’ and promote their own video games. The acclaimed production house has been directly involved in all the marketing and PR activities for its upcoming Modern Warfare 2 – working with Activision on when and how …

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High Street accused of ‘dumbing down’

High street retailers have been accused of locking new IPs out of the market this Christmas – and limiting consumer choice by only dedicating shelf space to ‘formulaic sequels’ and pre-owned games. In a letter to MCV, Rising Star Games’ MD and COO Martin Defries said that new content and …

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Babel expands East

UK testing and localisation firm Babel has formed a partnership with Japan’s market intelligence company Enterbrain – publisher of Famitsu magazine. Under terms of the partnership Babel will supply focus testing and localisation services to Enterbrain’s customer base. The hot topic for Japanese developers is how to make successful games …

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NPD: DS top but PS3 and 360 impress

The mighty DS once again emerged as the best selling console in North America for the month of September, but the numbers gave each platform holder a chance to celebrate. DS was the best selling machine for the sixth month on the trot with sales of 524k, though this was …

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NPD: Gaming finally on the up

After what seems like a prolonged period of decline in the North American video games market, the latest numbers from sales tracker NPD show that the sector enjoyed year-on-year growth in September. In fact, September 2009 was the second biggest September the NPD has ever recorded, beaten only by September …

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HMV launches High Street cinema

HMV will launch its first in-store cinema in London on Friday (October 23rd) – the first step in its re-birth as an ‘entertainment hub for popular culture’. The firm has partnered with Curzon Artificial Eye to launch a three-screen cinema above HMV’s Wimbledon Broadway store, dubbed HMVCurzon. If the trial …

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