Play mag reaches 10m sales milestone

Imagine Publishing has announced that its Play magazine has sold more than 10 million copies.

This sales milestone for the UK’s longest-running independent PlayStation magazine coincides with its 200th issue, available now.

Play was first published in 1995 around the launch of the original PlayStation and is the first independent Sony gaming magazine to surpass 10m sales.

In an ever-changing industry, the Play brand has been a true constant for over fifteen years,” said editor-in-chief Aaron Asadi.

But it’s the future the Play brand is focused on and that’s what our readers respond to. Independent market leader Play continues to evolve, with the magazine, website and iPad edition ready for even more stellar success in 2011.”

The 200th issue of Play was the first to be handled by Imagine’s newest hire Ryan King, who joined the magazine’s team as editor.

Expect Play to be the first to cover exclusives with unparalleled coverage and unrivaled enthusiasm,” said King. Look out for Play making big strides this year.”