ShopTo experiences Mass Effect 3 order surge

The industry may be wincing from this morning’s disturbing news from retailer GAME, but one man’s loss is another man’s gain.

Online indie retailer ShopTo.net has this morning seen record traffic levels as gamers looked to secure their copies of Mass Effect 3 that can no longer be supplied by GAME.

In particular, the N7 Collector’s Edition, which was until this morning a GAME exclusive and is now available at a number of retailers including ShopTo, is proving extremely popular.

Since the appointment this morning ShopTo.net has seen our highest ever traffic levels,” ShopTo CEO Igor Cipolletta told MCV. We have taken nearly 3,000 orders on ShopTo.net in one hour.

For the sake of the games industry, and gamers, we hope that GAME can come through this difficult situation.”