Vita/PS4 ‘Ultimate’ bundle in-bound this year

It’s not all about PS4 this Christmas for Sony, with the firm throwing 2.5m behind Vita, too.

The company is putting together PS4 and Vita into an ‘Ultimate Bundle’, which will launch before Christmas. Gamers that own both consoles can stream their PS4 games to their Vita and play off-screen, which Sony views as a big selling-point for the handheld.

The company is also running a 2.5m TV campaign for Vita. Entitled ‘The Best Way to Play’ the ad will promote both Vita’s connectivity with PS4 and its big Q4 exclusive, Tearaway.

We’re really excited for Vita as we move into Christmas,” said senior product manager Ben Law.

We’ve got a great campaign with key messaging around new releases like Tearaway, the ever-growing game catalogue and the Remote Play service.”

About MCV Staff

Check Also

Picture2 [Industry news] Kingdom Come: Deliverance collaborates with Kintsugi Perfumes for limited run

[Industry news] Kingdom Come: Deliverance collaborates with Kintsugi Perfumes for limited run

Warhorse Studios and Deep Silver, in collaboration with Czech perfume house Kintsugi Perfumes, unveil a new limited-edition fragrance inspired by Kingdom Come: Deliverance II. Designed to capture the timeless nature of charisma, the scent blends the raw authenticity of the Middle Ages with a modern sensibility.