Which makes new publisher Enjoy Gaming an interesting company. They might have picked a tough year to start in – but at least from that point of view things can only get better for them. And starting small on some specialised DS, Wii and PC games should prove to be a confident beginning.
Same goes for Martin Spiess’ Tradewest – the dark horse to Enjoy’s underdog.
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![ENC x adidas [Industry news] Esports Foundation and adidas Announce Landmark Partnership to Outfit Every Team at the Inaugural Esports Nations Cup](https://mcvuk.com/wp-content/uploads/ENC-x-adidas-310x165.jpeg)
The Esports Foundation (EF) and adidas made sports history today, announcing a landmark partnership that will see the sportswear company outfit every national team at the inaugural Esports Nations Cup (ENC), the first nation-based esports event of its scale, set to debut November 2, 2026 in Riyadh, Saudi Arabia. The partnership directly supports the ongoing convergence of esports, culture, entertainment and sports, creating a defining moment for the esports industry and the global sport landscape.
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