Rubin: Nintendo is irrelevant as a hardware manufacturer

Naughty Dog co-founder and former boss of now defunct publisher THQ has written off Nintendo’s position in the hardware business.

"Nintendo is irrelevant as a hardware manufacturer in the console business," Jason Rubin told GameTrailers, as reported by GameRevolution.

He added, however, that the platform holder is a "worldwide treasure" before adding to call for the company to release its IP on rival systems, stating: "It is a crime that we do not play those games on the systems that we have."

The typical counter to this argument is that Nintendo’s vast cash reserves means it is not financially necessitated to embark upon a dramatic rescue plan.

This doesn’t escape the fact that releasing its IP on machines with a far greater sales base would, in turn, lead to far greater software sales.