Sega reduces financial forecast again

Japanese publisher Sega has slashed its fiscal predictions for the year for the second time.

The firm’s net sales forecasts have been cut by 65 billion (15 per cent), from 420 billion to 355 billion.

In a document on its investor relations page, Sega says that this reduction in predicted revenue is due to delays on some of its ‘mainstay titles’.

But the main reason seems to be with its Pachislot and Pacinko machine business. Of the 65 billion reduction in net sales, the largest segment (34 billion) is coming from its Pachinko machine business, which the firm says is down to weak sales of the machines.

That said, 29.5 billion is coming from its games business.

This follows Sega reducing its revenue expectations by the first half of the year by 22 per cent (from 200 billion to 156 billion). Even with that reduction, Sega’s financials for the first half of the year still fell short.

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