Sega targets hardcore Wii gamers

Publisher Sega plans to capitalise on a lack of core Wii software, with a line-up of new adult IP.

Speaking to MCV, MD of Sega Europe North Alan Pritchard and UK sales director John Clark feels that the success of Red Steel and Resident Evil 4 shows there is room for more adult Wii titles, and that fresh IP can drive Sega’s 2009 ambitions.

There have been some good hardcore Wii titles,” says Pritchard. Resident Evil 4 has done reasonable numbers; Red Steel has also performed really well. But since then, many publishers have migrated towards the more mass-market family titles, so perhaps there hasn’t been the array or depth of hardcore titles on Wii. So there is definitely opportunity here.”

Sales director John Clark added: More family friendly titles are being released on PlayStation and 360 as this is a growth area for these formats. Maybe with Wii there’s a reverse opportunity.

We’d like to maintain the success we’ve had on Nintendo formats. One way of achieving that is with new IP like The Conduit and MadWorld, and traditional Sega titles will continue to drive broader market success.”

For the full interview with Alan Pritchard and John Clark, click here.