ShopTo estimates £279.99 RRP for Wii U

Retailer ShopTo has become the first to guess the retail price of the Wii U.

It is currently accepting pre-orders for the device at 279.85, with an estimated RRP of 279.99. Both the black and white SKUs are available.

It carries the following disclaimer: All information on this product page, including our price, is subject to change. Normal pre-order price promise does not apply to this product at this time. Price may change pending full details from Nintendo.”

No suggested release date is given.

Nintendo does not officially issue RRPs to retailers in the UK, preferring instead to set a trade price that lends itself to a specific price tag.

280 would roughly be in line with estimates from Nikkei earlier this week, which suggested the machine would sell for 250 in Japan.