SimCity BuildIt becomes the most played SimCity ever

EA Mobile has said that mobile title SimCity BuildIt has become the most played title in the series’ 26-year long history.

BuildIt, which is a reinterpretation of the first game re-worked for mobiles, was released in December last year – since when nearly 40m people have played the game.

Those players tend to spend around 40 minutes per day on the game, splitting that over several five-six minute sessions.

I think SimCity BuildIt has taken off for a number of reasons,” EA Mobile vice president and group general manager Jason Willig told VentureBeat. First and foremost, it was made by a deeply experienced team with incredible creative and technical horsepower.

[The] design is native to the mobile platform from the ground up, versus a PC port, incorporating elements like crafting, short sessions, and a balance of linear and sandbox gameplay. Those aspects, in combination with more traditional SimCity brand pillars like disasters, services and specializations, all wrapped in a gorgeous, 3D package, really spoke to consumers.”

Willig also praised the game’s IAP system, arguing that progression in SimCity BuildIt is not tied to any type of micro-transaction”. Forking out does speed up game progression, however.

BuildIt was developed by EA Mobile’s studio Tracktwenty in Helsinki, Finland. The series’ creator, Maxis, was closed by EA earlier this year.

About MCV Staff

Check Also

A new studio named TTK Games has been opened in Stockholm by ex-Battlefield developers

A new FPS game development studio named TTK Games has opened in Stockholm, led by ex-Battlefield developer Lars Gustavsson