Sky to broadcast 3DS launch

The 3DS VIP launch event in London’s Old Billingsgate tonight will be broacast by Sky.

Comedian Russell Kane and musicians Plan B, Hadouken, DJ Yoda and Parade will perform at the event which will hold 2,000 guests. Competition winners and Club Nintendo members are among those attending.

The TV show – hosted by Emma Willis – will be broadcast on Friday, March 25th at 11.30pm on Sky 3D and Sky 1 HD.

In January Sky announced it will supply 3D TV shows to the Nintendo 3D, such as sports, entertainment and documentaries. The 3DS goes on sale at midnight tonight in many retailers across the UK.

Sky Media’s director of commercial partnerships Graham Appleby said: We’re delighted to extend our relationship with Nintendo to help build their own 3D association whilst providing our customers with yet more high quality entertainment content on Sky 3D.”

Nintendo UK’s marketing director Dawn Paine added: Nintendo 3DS Ignition is not only a games industry first but marks the arrival of portable, glasses-free 3D gaming and entertainment.

The opportunity to work with Sky to broadcast the event in 3D offers the perfect synergy in terms of helping building our credentials and bringing 3D to as many people as possible.”