TV campaign pushes Art Academy to top

MCV Staff 25th August 2010 Business News

Nintendo’s handheld painting title Art Academy has topped the DS charts for the second successive week.

The game is also at No.6 in the All Formats Top 40, having dropped one place from last week’s No.5, thanks to a widespread TV marketing campaign.

Nintendo’s UK product manager for DS James Honeywell said: We have been really surprised and delighted by the reception that Art Academy has received. It shows that by offering new and exciting subjects on DS, people are willing to try something new. We just try to show the products in their best light and ensure that our customers are aware of it.”

Nintendo had similar success with puzzler Rooms: The Main Building in June, which also topped the DS charts this summer.

Tags

About MCV Staff

Check Also

Core Keeper key art 1 [Industry news] Core Keeper’s ancient Core becomes a one of a kind gaming PC, to be won for charity

[Industry news] Core Keeper’s ancient Core becomes a one of a kind gaming PC, to be won for charity

More than 4 million people have played Core Keeper, and every one of them started the same way, waking in a dark cavern beside an ancient Core that has lain dormant for aeons. Pugstorm and Fireshine Games, the game's developer and publisher, have now worked with Scan to build that Core into a real gaming PC. It is one of a kind, and it is the prize in the Global Games Draw, a new prize draw for Into Games, a UK charity that helps young people from working class backgrounds into careers in games. Every entry raises money for that work.

© Copyright 2026, MCV. BizMedia