Ubisoft: 3DS will flourish this Xmas

All the pieces are in place for Nintendo’s 3DS to offer a strong High Street resurgence this Christmas, according to Ubisoft’s UK boss Rob Cooper.

"Ubisoft has always been a big Nintendo supporter and we’ve always positioned ourselves early on their new formats," he told MCV in an exclusive interview.

"I know that sales of the 3DS haven’t been up to the level Nintendo initially hoped but there are some key brands coming to the format and these will be big hardware drivers in the run up to Christmas. I’m certain that 3DS will have a good Christmas."

Cooper is also excited about Nintendo’s new console, which will debut next week at E3.

"What you always get with Nintendo is innovation, with consumers at the heart of the technologies they create, which will always result in huge success and I’m more than confident that Wii 2 will live up to this," he added.

"Never underestimate Nintendo and their capacity to look at gaming in new and innovative ways. I expect to be wowed."

To read the full interview with Cooper, head over to MCV’s Features section.

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