Ubisoft: Hardcore aren’t the only early adopters

The UK marketing manager of publisher Ubisoft has said that, unlike with most hardware launches, the arrival of the 3DS is likely to appeal win attract plenty of early buyers from the casual games audience.

"Instinctively, it’s easy to assume that the hardcore gamer will be the early adopter to new hardware, and inevitably this will be the case to some extent," Murray Pannell told MCV.

"But when you consider that millions of consumers have already bought into the DS console family, it’s not difficult to believe that the broader audiences will come quickly to the new 3DS. As such, our PR and marketing approach will reflect the fact that we need to cater for all audiences – both core and mainstream."

Pannell also insists that Nintendo will make good on its pledge to offer third parties better support on its new platform than it has in the past.

"There is always an expectation that first party will spend large, but in the case of 3DS I genuinely believe that Nintendo will be focusing on ensuring that the overall 3DS platform is a success," he added.

"So assuming that does happen, then it makes the job of attaching more of our games to the install base so much easier."

To read MCV’s full interview with Pannell, click here.